About Arctic Europe Tourism Cluster

The Arctic Europe Tourism Cluster (AETC) project goal is to build a more resilient and regenerative tourism, to meet rapid changes and future expectations for the benefit of tourism industry, local societies, and visitors in Arctic Europe.

Our aim is the development of year-round tourism, with an emphasis on the extended autumn season from August to November.

The AETC-project’s target markets include DACH (Germany, Austria, Switzerland), BENELUX (Belgium, Netherlands, Luxembourg), USA, UK, Italy, France, and Spain.

AETC -project work packages:

  1. Arctic culture and year-round development 
    The work package will focus on renewing arctic tourism to meet new customer needs by strengthening the role of arctic culture in tourism and focusing on year-round business development. Both product development and presenting the results to touroperators will be included.
  2. Arctic sustainability 
    In this work package we together build and develop smart and trust-based networks that, in addition to creating new business opportunities, also help solve societal and sustainability challenges.
  3. Arctic digital innovation 
    The work package will help companies raise their level of digitalization by both upskilling and testing new digital marketing possibilities. Innovative always on marketing will be done both directly to consumers and together with both touroperators and other co-branding partners to position Arctic Europe as a year-round sustainable destination.

Arctic Europe Tourism Cluster  (AETC) is a part of the Visit Arctic Europe co-operation.

Visit Arctic Europe

  • 2015-2018
  • To develop an internationally renowned high standard unified Visit Arctic Europe travel destination.

Visit Arctic Europe II

  • 2018-2022
  • Develop Arctic Europe as an all year round sustainable and high-quality travel destination.

Arctic Europe Tourism Cluster

  • 2023-2026
  • Renew tourism in Arctic Europe to meet future needs of visitors, companies and local societies.