The AETC -projects’ product development days in Levi 4.-5.6.2024 was a success

Nearly a hundred participants of the AETC-project met under the midnight sun in Levi, Finland 4.-5.6.2024

AETC Levi Product development event with all participants

AETC Levi Product development event with all participants

AETC Event Celebrates Year-round Development and Culture in Tourism in Levi

Levi, Finland – In the beginning of June 2024, the Arctic Europe Tourism Cluster (AETC) hosted a transformative event focused on “Year-round Development and Culture in Tourism,” bringing together industry professionals from across the Arctic Europe region. The event, held in the picturesque setting of Levi, was a resounding success, thanks to the active participation and collaborative spirit of all attendees.

The AETC’s mission is to foster a network where tourism professionals can inspire and learn from one another, driving innovation and progress within the industry. This event exemplified that mission, creating a dynamic environment for sharing ideas, strategies, and best practices.

Highlights of the AETC event – Collaborative Spirit and Networking

The event was marked by a pervasive spirit of collaboration that permeated every session and discussion. Attendees engaged in meaningful dialogues, exploring new strategies to enhance year-round tourism and sharing insights that will shape the future of the industry.

Valuable Contributions from Speakers and Panelists

A special thank you goes to our distinguished speakers and panelists for their invaluable contributions. Their insights and energy were pivotal in making the event a dynamic platform for learning and growth. The knowledge shared during the sessions underscored the importance of sustainable, culturally rich tourism experiences.

AETC Levi Event Panel Discussion with Tour Operators.

AETC Levi Event Panel Discussion with Tour Operators.

Appreciation for Our Partners and Hosts

The success of the event would not have been possible without the support of our partners and hosts. AETC extends heartfelt gratitude to Kassiopeia Hotels & Restaurants, Levi Summit, Hullu Poro – Crazy Reindeer, and Restaurant Ämmilä for their exceptional hospitality. Additionally, a special thanks to Visit Levi for their outstanding organization and logistical support. We were ever so happy to have the venue at your destination and luckily the midnight sun was there to indulge us with the beautiful scenery as well!

The participants networking in Levi product development days.

The participants networking in Levi product development days.

Looking Ahead in the AETC project

As we look to the future, the connections and collaborations formed during this event will continue to drive the AETC’s efforts in promoting sustainable tourism. By working together, we aim to create tourism experiences that are not only economically beneficial but also culturally enriching and environmentally sustainable.

Acknowledgments

We would like to acknowledge the contributions of the following organizations:

Interreg Aurora
Northern Norway Tourist Board
Swedish Lapland Visitors Board
Finnish Lapland Tourist Board ry – Lapin Matkailuelinkeinon Liitto

A huge thank you to our notable attendees, who acted as key note speakers, case presenters and cultural experts:
Marjo Ranta-Irwin, Blueberry Consulting; Kirsi Vestenius, Visit Levi; Jan Badur, Nordin Marketing; Hege Anita Eilertsen, Museum Nord; Niklas Fjellstrom, Culinary Heritage; Pia Lillberg, Alvar Aalto-project / City of Rovaniemi; Laura Laivamaa, Taito Lapland Crafts Association; Janka Schelb, Norway Pro Travel; Esther Baas, Cape Tracks; Emma Maes, Noorderhuis; Kati Vehmas, Visit Ylläs; Anneli Lääts, Troms Villmarkssenter and Dolores Semeraro.

The AETC remains committed to fostering a vibrant network of tourism professionals dedicated to creating a brighter, more connected future for the industry. Together, we can build a tourism landscape that thrives year-round, benefiting local communities and visitors alike. Here’s to our shared journey towards innovation and excellence in Arctic tourism.

For more information on upcoming events and initiatives,make sure to keep on eye on the AETC website and our LinkedIn account.

The complete program of the event can be found here:

AETC Product development event in Levi 2024.

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