Arctic Europe Tourism Cluster project is looking for a strategic and creative partner for brand marketing

Arctic Europe Tourism Cluster project is looking for a strategic and creative partner for brand marketing and implementation based upon our brand platform “This is Arctic”.

Brand marketing targets
As a basis for the brand development, we will use local stories and local heritage, told in a modern arctic way to strengthen and position the year-round brand. This will be done by using new digital platforms and channels. The goal is to do innovative brand marketing in a wider perspective to new defined target groups especially among end customers. With a strong Arctic Europe brand, tourism can also lead the way to show how good life can be in the arctic and thereby also contribute to the local societies by attracting new residents that are needed as workforce both in tourism and other businesses.

By means of marketing, the Arctic Europe area becomes well known among visitors as a sustainable all year around destination in selected markets and segments.
The emphasis is on developing low seasons to reach all-year round tourism and to strengthen the role of Arctic Culture in tourism. Marketing activities in the project involves both innovative digital Brand marketing and tactical marketing that are designed to support each other.

You’ll find more information and all the procurement documents here:
https://www.hankintailmoitukset.fi/fi/public/procurement/101024/notice/147549/overview

The main funder of the project is Interreg Aurora, other funders are Lapin Liitto, Region Norrbotten, Troms Holding, Troms fylkeskommune, Finnmarks fylkeskommune, Innovation Norway and the project participants.

Arctic Europe Tourism Cluster is looking for a partner for strategic and creative brand marketing

Arctic Europe Tourism Cluster is looking for a partner for strategic and creative brand marketing.

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