OUTCOMES AETC
Arctic Europe Tourism Cluster (AETC) -project
Project period: 1.8.2023 – 31.7.2026
The main financer of the project is Interreg Aurora and other financiers are Lapin Liitto, Region Norrbotten, Troms Holding, Troms fylkeskommune, Finnmarks fylkeskommune, Innovation Norway and the participants of the project.
Project partners are: Finnish Lapland Tourist Board, Arctic Sweden Visitors Board and Arctic Norway Tourist Board
AETC -project work packages:
Arctic culture and year-round development
The work package focused on renewing arctic tourism to meet new customer needs by strengthening the role of arctic culture in tourism and focusing on year-round business development. Both product development and presenting the results to touroperators were included.
Beyond Inspiration: Learning from Global and Regional Best Practices
Bringing Arctic Europe Together, and to the World: Three Years of Sales Workshops and Knowledge Transition Tours
Product Development Program in AETC
Strengthening Arctic Tourism Through Culture: Building Bridges Between Cultural and Tourism Actors
Arctic sustainability
In this work package we together built and developed smart and trust-based networks that, in addition to creating new business opportunities, also helped solve societal and sustainability challenges.
Care for the Arctic – From Good Intentions to Better Behaviours
How the Arctic Europe Tourism Cluster is using behavioural science to make responsible travel a natural part of the Arctic experience
Listening to Locals: Measuring Tourism Satisfaction Across Arctic Europe
What residents across Finnish Lapland, Arctic Sweden and Arctic Norway actually think about tourism in their everyday lives — and why that matters for building sustainable tourism
The AETC Value of Tourism Tool: Putting a Number on Tourism’s Value
How the Arctic Europe Tourism Cluster built a first-of-its-kind tool to show — country by country, county by county, municipality by municipality — what tourism actually contributes to life in Arctic communities
Arctic digital innovation
The work package will help companies raise their level of digitalization by both upskilling and testing new digital marketing possibilities. Innovative always on marketing were done both directly to consumers and together with both touroperators and other co-branding partners to position Arctic Europe as a year-round sustainable destination.
Three Countries, One Shared Arctic Story
How the Arctic Europe Tourism Cluster built a shared destination brand for Visit Arctic Europe
The Power of Digital Marketing and Customer Engagement – From Algorithms to Relationships in Arctic Europe
Building Direct Relationships with Travellers: Lessons from Arctic Europe
The Future of Tourism: Digitalisation, Sustainability and Collaboration in Arctic Europe created a Destination Direct Search -platform
How Arctic Europe Tested the Future of Tourism Discovery with AI and Destination Direct Search
From Digital Uncertainty to Arctic Innovation: How AETC Helped Tourism SMEs Navigate the New Era with Digital Upskilling?
Digital Upskilling for Arctic Tourism SMEs in Finnish Lapland, Arctic Norway and Arctic Sweden
Arctic Storytelling Through New Technologies Cross – Border Digital Touring Routes Experimentation unraveled
Can AI Help Travelers Explore the Arctic More Meaningfully?
Gathering the AETC digitalization journey – Unlocking the Foundations, Learnings and the Digital Transformation of Arctic Europe Tourism
What We Learned About the Future of Tourism in Arctic Europe in the moderng digital and AI era?