VAE II

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Visit Arctic Europe II – Stronger together 

Project partners: Finnish Lapland Tourist Board,
Northern Norway Tourist Board and Swedish Lapland Visitors Board
Participants: 122 Tourism companies from the region
Project period: until 30.9.2022 |  Budget: 6,4 Million EUR

 

Outcomes of VAE II project’s main activities:


Competence Development

 

VAE II Project has held Following Networking events:

VAE II Kick Off Days in Piteå 13-14.11.2018, Sweden
Recording of this event can be found here

Narvik Networking meeting 3.-5.6.2019, Norway
Main topic of this event was in product development and sustainability
Recording of this event can be found here

Next Networking event was re-scheduled to November 2021.

VAE II Final seminar will be held in Finland, August 2022.

 

VAE II has organized  two Market view webinars:
Experts from the markets briefed us about the current situation in VAE II’s target markets and shared their view for future development. Thank you for following experts:

 

Sustainability Webinars:

  • Learnings from Norway 4.2.2020 by Ingrid Solberg, Mimir
    Link for the recording
  • Smart ways – nudging for sustainability 14.2.2020 by Milena Nikolova
    Link for recording
  • This is how we do it . 28.4.2020 In this webinar you’ll meet Milena Mikolova and Ingrid Solberg Sætre from Mimir and they will talk about how to become a more sustainable business
    Link for recording
  • VAE II Sustainability webinar 27.1.2021 by Mimir.
    Link for recording

 

Digitalization webinars:

Digitalization development Webinar serie in VAE II
Webinar schedule – invitation VAE II

Digitalization Webinar 16.2.2021
Threat or Opportunity in Complex Times? Digital Giants and the Nordic Tourism industry by Ashwin Rajan.
Link for recording

Live Webinars are meant for VAE II participating companies.

Recording of the webinars are available also for other companies. Please ask link for recording from: maikku.raittimo @ lme.fi

 

 
 


Marketing

The biggest Sales Event for Travel Trade above the Arctic Circle – VAE II Sales Workshops gathers together suppliers from whole VAE II area at once.
This event is a result of the cooperation between Finnish and Swedish Lapland and Northern Norway.  VAE II companies and Tour Operators and Incoming operators from selected market areas have been invited to this event. We welcome those who are interested to develop together with our great Arctic community potential seasons in the area of Arctic Europe in a sustainable way.

 

VAE II Sales Workshop 2021 will be held also as digital Workshop, 14.-15.9.2021.
Registration will be open in May.

 

VAE II Sales Workshop 2020 was held digitally 29.-30.9.2020
Altogether 208 participants.

 

VAE II Sales Workshop 2019 in Levi, Finland 3.-5.9.2019
86 Buyers and 100 Suppliers
More than 2000 business meetings were held during the days.
And in addition 10 Pre- and Post-tours (familiarization trips) took buyers out to visit many of VAE companies and destinations.

 

Accessibility

The Arctic Route crossborder cooperation route between Norway, Finland and Sweden combines VAE area.
Crossborder daily connection The Arctic Route started 1.12.2019, first phase last until 30.3.2020. Involved transportation companies are Bussring from Norway, Eskelisen Lapin Linjat from Finland and SJ from Sweden.