AETC Target customer profiles and potential seasons for the new 3-year project defined and selected

The AETC- project team together with participating companies have defined and selected the main emphasis for the cross-border co-operation in Arctic Europe

AETC Prioritizes Seasons and Customer Groups for Year-Round Tourism Development

Arctic Europe Tourism Cluster (AETC) has made the first steps of the project progress in its mission to develop sustainable year-round tourism. By analyzing comprehensive data gathered from surveys, workshops, and market updates, the AETC project team has identified key priorities for potential seasons, target markets, and customer groups. These insights will guide the project’s future activities, ensuring maximum impact and benefit for all stakeholders.

Comprehensive Data Collection and Analysis

During October-November 2023, the project team conducted a detailed survey involving all participants. The survey was supplemented by insights from a joint workshop held during the Kiruna kick-off, input from various destinations, and the latest market data. This extensive data collection effort provided a solid foundation for making informed decisions.

Prioritized Seasons for Focus

The AETC’s goal is to establish robust year-round tourism across Arctic Europe. While the benefits of the project will extend beyond the prioritized seasons, the primary focus will be on:

Long Autumn Season (August to November): This period has been identified as having significant potential for attracting visitors due to its vibrant landscapes, mild weather, and unique experiences such as early Northern Lights and beautiful sunsets.
Spring (March and April): Additional activities will target these months, leveraging the transition from winter to spring to offer diverse outdoor and cultural experiences.

Target Customer Types

To tailor the tourism offerings effectively, the project has categorized target customers into three main types:

Outdoors Lightly Active: Individuals seeking gentle outdoor activities and nature exploration.
Outdoors Active: Enthusiasts looking for more vigorous outdoor adventures and sports.
Attraction Seekers: Tourists interested in cultural attractions, landmarks, and unique Arctic experiences.
For all customer types, key development aspects will focus on integrating Arctic culture, nature, and sustainability into the tourism offerings.

 

AETC primary Customer Model types

The picture of the three defined target customer types for Arctic Europe area and AETC project with descrptions.

Moving Forward with Implementation

Armed with these prioritized insights, the AETC project team is excited to begin implementing the next phase of activities. The team extends its gratitude to all participants whose valuable input has shaped these priorities. The collaborative effort underscores the importance of stakeholder engagement in driving the project’s success.

Stay tuned for updates in the upcoming AETC newsletters, which will provide details on future events and activities. Together, we can create a sustainable, vibrant tourism landscape in Arctic Europe that benefits everyone.

For more information and regular updates, visit the AETC website. Let’s continue to build a brighter future for Arctic tourism!

More news

Arctic Europe Tourism Cluster project is looking for a strategic and creative partner for brand marketing

Arctic Europe Tourism Cluster project is looking for a strategic and creative partner for brand marketing

AETC Arctic Europe Tourism Cluster boosts visibility by inviting Tour Operators to new joint marketing

AETC Arctic Europe Tourism Cluster boosts visibility by inviting Tour Operators to new joint marketing

The AETC -projects’ product development days in Levi 4.-5.6.2024 was a success

The AETC -projects’ product development days in Levi 4.-5.6.2024 was a success

Welcome to AETC sales workshop in Harstad 4.-6.9.2024

Welcome to AETC sales workshop in Harstad 4.-6.9.2024