VAE II

Follow us:

Visit Arctic Europe II – Stronger together 

Project partners: Finnish Lapland Tourist Board,
Northern Norway Tourist Board and Swedish Lapland Visitors Board
Participants: 122 Tourism companies from the region
Project period: until 31.10.2021  |  Budget: 6,4 Million EUR

VAE I Functional Networking

Targets of functional networking were to strength crossborder cooperation between travel businesses in the VAE area. Region’s tourism volume will increase, profitability and turnover of SMEs will grow. International expertise will be further strengthened. Aim was also to share information and develop cooperation between VAE Partners and participating companies and Tour operators. To develop trust and to learn about each other’s products to enable discussion on cooperative packaging.

VAE project has arranged several Crossborder Networking events between 2015 – 2017.
Project has had more than 700 participants altogether in all events.

VAE Kick Off Event in Tromsø, Norway 18.–19.11.2015

Information about the project, Entrepreneurs and Tour Operators expectations for VAE.

Company Networking meeting and Workshop in Levi, Finland 4.–5.4.2016

Emphasis was to create Crossborder packages with together with VAE companies and Tour Operators.

Company Networking meeting and Workshop in Kiruna, Sweden 21.–23.9.2016

Emphasis was in Tour operators cooperation. Also Samí, R&D and Accessibility headlines were on the agenda. There was also organized meetings between VAE companies and Tour Operators.

 

 VAE Touroperators in Panel discussion

Sales Workshop in Luleå, Sweden, 6.–8.6.2017

VAE arranged for the first time crossborder sales workshop in VAE area. There were almost 70 buyers from selected market areas and 90 sellers and plenty of other stakeholders such as airline companies and Visit organisations represented in the Workshop. More than 2 000 different business meetings were held during the workshop. Tour Operators were especially pleased of the opportunity to meet so many different suppliers from the whole VAE area at the same event.

VAE Sales Workshop in Luleå, Sweden

VAE Final Seminar, “Visit Arctic Europe
– stronger together” in Rovaniemi, Finland 21.-22.11.2017

In VAE Final seminar was 125 participants representing VAE companies, Tour Operators, VAE-team, Project financiers and other stakeholders. The aim was to bring out all the results VAE produced during the first phase. All the presentations and pictures from the Final seminar can be found here. You’ll find record of the whole seminar here.

VAE Sales Workshop in Luleå, Sweden

CLUSTER MEETINGS

Cluster round 1, Autumn 2016

Division was based on natural links: Clusters for companies geographically close to each others an Transportation links between the companies and areas.

Meetings were held in:

  • Saariselkä, Finland 15.-16.8.2016
  • Kukkolaforsen, Sweden 17.-18.8.2016
  • Ylläs, Finland 24.-25.8.2016
  • Luleå, Sweden 5.-6.9.2016
  • Kiruna, Sweden 12.-13.9.2016

Cluster meetings round 2, Autumn 2017

  • Division was based on service sectors
  • All the meetings were held in Tromsø, Norway 2.-5.10.2017

Theme of discussion was “Autumn Joint Communication Concept” and ”Autumn Product development”. “Autumn Product Development” was used as a topic for the first two days, in meetings with DMCs, activity companies, attractions, transportation companies, hotels and restaurants. And the “Autumn Joint Communication Concept” was used as a topic for the last meeting which was open for all DMOs in the Arctic area. Summary report of the Workshop can be found here.

VAE Final seminar was held in Rovaniemi November 2017.

Read also:

VAE I Accessibility Outcomes

Targets of the accessibility: Visit Arctic Europe area will be in future easily accessible. Internal accessibility is developed and travelling in the area is easy for travelers. Internal Accessibility The material produced in this project is gathered onto the...

VAE I R&D Outcomes

Visit Arctic Europe project aim was to develop tourism industry in the VAE area widely. In order to ensure that the project actions during the development and marketing activities are justified and effective from the perspective of the objectives set out, stakeholders...

VAE I Marketing

Project targets in Marketing were following: Area is internationally renowned high standard single, Visit Arctic Europe travel destination. Region's tourism volume will increase and profitability and turnover of SMEs will grow. International expertise will be further...